SALES & MARKETING
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The Sales Challenge
Change Your Sales Attitude
By Bill Farquharson | June 11, 2013
If you believe the prospects and customers hold all of the power, this blog is for you. You are stronger than you think you are and more valuable...
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Paul Castain's Sales Playbook
What To Do During The Summer Selling Season
June 17, 2013
Podcast Powered By Podbean Download this episode (right click and save) For many people (here in the US) the summer selling season can be...
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Margie's Buyer Insights
What Becomes of the Brokenhearted Customer?
By Margie Dana | May 28, 2013
What do you do, as a print company CEO or sales manager, when a beloved rep leaves the company? The best advice I can give is this: call ...
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Building Brands
The Click-through Generation
By Tom Marin | June 14, 2013
If you have been trying to think through your next strategic push, consider the click-through strategy. When in doubt, lean toward instant....
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View from Mount Olympus
Tips for Creating Powerful Brand Elements
By T. J. Tedesco | June 14, 2013
Are you creating new brand elements for your business? Make sure they’re memorable, meaningful, likable and adaptable.
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Profitable Print Relationships
The sixth myth of print sales: selling service and quality is a great way to get new customers
June 10, 2013
I have been approached by over 1400 printing companies. That’s a lot of print sales pitches to sit through! So now I play a little game. Here’s...



