SALES & MARKETING
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The Sales Challenge
Breaking News: Facebook Ads Don’t Work!
Bill Farquharson | May 16, 2012
General Motors is pulling all paid advertising from Facebook, “...after deciding that paid ads on the site have little impact on consumers’ car...
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Paul Castain's Sales Playbook
Paul’s Upcoming Webinar: How To Bring In More Business!
May 17, 2012
One of the biggest questions I’m asked on a weekly basis is “Paul, how can I bring in more business?” The unfortunate thing is that many...
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Margie's Buyer Insights
How a Printer Broke My Heart
Margie Dana | May 02, 2012
We sat next to each other at an industry event, enjoying a nice dinner and learning about cross-media marketing. Then I got around to the one...
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Pressing Ahead
Speed and Accuracy are the Top Drivers of Buyer Loyalty
Michael Casey | April 23, 2012
Reviewing a sampling of the 12,000 print buyer surveys revealed that speed and accuracy are mentioned consistently when praising or complaining...
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Building Brands
Five Big Strategies to Gain a Bigger Market Slice in 2012
Tom Marin | May 11, 2012
The objective of your strategic market planning should be to deliver the most impact in the least amount of space. Most marketers realize that...
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View from Mount Olympus
Design Killer Website Landing Pages
T.J. Tedesco | May 11, 2012
The Web is a visual medium. Good design supports your landing page’s content, guiding visitors through your message toward a sale. A few ...



