SALES & MARKETING
-
The Sales Challenge
Good News: Your Client Just Closed
By Bill Farquharson | May 21, 2013
What if I told you your biggest account would shut down in 30 days and further, what if I added that this was GOOD news? Read Bill Farquharson's...
-
Paul Castain's Sales Playbook
Your Dream Is Scarier Than Joe’s
May 23, 2013
I was taking a drive to my favorite campground (and lending some really bad background vocals to a song on the radio) when it happened . . . Some...
-
Margie's Buyer Insights
4 Ways to Mine a Printer’s Website for Hidden Gems
By Margie Dana | May 03, 2013
Building a social media presence is easy for printers if you mine your Website for great content. Think “value” and “informational,” not “sales”...
-
Building Brands
Use a Visual Cue to Ask a Question
By Tom Marin | May 24, 2013
Using simple visual cues on your Website, in your interactive tablet presentations, and in your sales presentations seems so simple, yet its ...
-
View from Mount Olympus
Use Press Releases to Get the Word Out About New Equipment
| May 24, 2013
Just installed a new piece of equipment? Press releases will help us spread the word to your customers. If you can get this announcement picked...
-
Profitable Print Relationships
The third myth of print sales: prospects are fascinated by the features and benefits of your company
May 16, 2013
I love all the features of my car. I like the 170 bhp engine which makes acceleration so easy. I like my 18 inch alloys which hold the road so...



