SALES & MARKETING
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The Sales Challenge
See Kati Fly. Fly, Kati, Fly!
Bill Farquharson | January 31, 2012
I love people who love what they do. Those who are blessed with passion and a love for their jobs make everything better and infect those around...
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Paul Castain's Sales Playbook
How A “Thank You” Saved My Rear End!
January 30, 2012
If you’ve been reading this blog for any length of time, you should know by now that I’m a big advocate of the handwritten thank you note! By...
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Margie's Buyer Insights
Remembering Steve Block, a Legend in Print Sales
Margie Dana | January 27, 2012
Some print reps cast large shadows as they build relationships with customers over many years. Steve Block was that kind of print salesman. I ...
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Pressing Ahead
Six Customer Service Areas to Check
Michael Casey | February 01, 2012
Conducting a customer service process audit will enable you to do a deep dive into your operation to understand the customer experience ...
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Building Brands
Three Basic Rules of Strategic Planning
Tom Marin | January 06, 2012
Many business owners have taken ownership of their company’s direction and are finding improved results by doing so. To get your strategic plan ...
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View from Mount Olympus
Overcoming Price Objections (Part I)
T.J. Tedesco | February 03, 2012
Whether you sell torches or commercial printing services, resist the temptation to lower prices to get your “foot in the door.” Instead, move ...



