SALES & MARKETING
-
The Sales Challenge
Good News: Your Client Just Closed
By Bill Farquharson | May 21, 2013
What if I told you your biggest account would shut down in 30 days and further, what if I added that this was GOOD news? Read Bill Farquharson's...
-
Paul Castain's Sales Playbook
“Send Me Your Information” Stall or Opportunity?
May 21, 2013
Most sales reps consider the old “Send me your information” line as a stall or perhaps a substitute for “I’m really not interested”. I...
-
Margie's Buyer Insights
4 Ways to Mine a Printer’s Website for Hidden Gems
By Margie Dana | May 03, 2013
Building a social media presence is easy for printers if you mine your Website for great content. Think “value” and “informational,” not “sales”...
-
Building Brands
How Smart is Your Brand Strategy?
By Tom Marin | May 17, 2013
Most brand marketing programs include a value positioning statement such as “Here’s who we are” or “Here’s why we’re important” or “Here’s what ...
-
View from Mount Olympus
More Tips for Creating Compelling Online Videos
By T. J. Tedesco | May 17, 2013
Use video content to explore what makes your printing company different—you could spotlight key employees, highlight a unique production...
-
Profitable Print Relationships
The third myth of print sales: prospects are fascinated by the features and benefits of your company
May 16, 2013
I love all the features of my car. I like the 170 bhp engine which makes acceleration so easy. I like my 18 inch alloys which hold the road so...
