September 30, 2014
This video from the MarketingSherpa archive explains how SunGard Availability Services took advantage of a pop culture meme to triple its deal size and attributed 40% of its revenue to Marketing.
September 29, 2014
This week HP introduced the new model Officejet 8040 e-All-in-One Printer. A complete system designed to make the home/small office more productive, efficient and highly organized. HP and NEAT have entered into a new partnership that would provide the NEAT cloud based filing service with an all-in-one printer as a full package. This product is [...]
The Direct Marketing Voice
September 30, 2014
Let’s be honest. Have you created a marketing plan for your real estate business, or are you just flying by the seat of your pants? If you’re just rolling with the punches, don’t worry – you’re not alone and we’re here to help. Watch this video to learn 8 simple steps that can help you [...]The post Quick Tip Tuesday: September 30 – Develop a Marketing Plan appeared first on The Direct Marketing Voice.
Affinity Express Blog
March 25, 2014
Understanding social media is not a simple task, especially with all the channels that exist today. There are 15 popular active social networking sites and 40 other social networking sites that are available to companies and their potential customers. As much as business owners might be excited to try social media, the sheer volume of options is daunting! We recently had to reopen our Google account and start a new Google+ business page. In the process, we took note of our findings to offer you some advice. ESTABLISHING YOUR PAGE If you do not have a Google account, sign up. After you have
Digital Printing Hot Spot
September 30, 2014
After two consecutive “inkjet drupas,” will Graph Expo 2014 be remembered as the “Low- to Mid-Volume Digital Color Printing Graph Expo?” Key learnings shared from InfoTrends industry breakfast at Graph Expo
September 24, 2014
Thinking about combining digital communications with print? Careful — it’s a potent mixture! Here’s a client project where we had to put on the brakes because our response rate was… read more → Related posts: I Love the Smell of Donuts in the Morning: Email and Print Team Up to Make a Tasty Impression Open the Door with Email, Clinch the Deal with Print Print& Webinar Replay And Cited Marketing Data Now Available
June 24, 2014
The digital world is fueling ecommerce, which is exactly why more and more consumers are setting their sights online to make their next purchase. And, health insurance providers are catching on to the online trend by promoting their insurance plans and products on the web in order to reach a massive consumer base. Here are just a few ways health […]The post Ecommerce and the Health Insurance Marketplace appeared first on interlinkONE.
PODi Insights blog by Caslon
February 27, 2014
Packaging, label, signage and display workflows have different needs than those for document production yet automation is equally critical for this type of work. I recently had the opportunity to have Dries Vandenbussche, Product Manager Server Platforms at ESKO show me ESKO’s Automation Engine workflow solution. It comprehends the differences needed to support these types [...]
Converging Technologies and Print
By Thaddeus B. Kubis | January 06, 2014
This year my blogging efforts are taking a different tack. I will introduce an interactive blog, one that will provide answers to the questions “What is integrated marketing communications and media convergence?” and “How can you the media provider provide and profit from these interrelated and interlinked marketing solutions?”
The Ballantine Blog
August 22, 2014
Pipe joints. Printer paper. Wires. While not the most exciting products, they are crucial, often repeat, purchases for companies. But just because your product seems boring on its face, a brand can help it take on a life of its … Continue reading → The post Building Strong Brands for Boring B2B Products appeared first on - Ballantine Corp..