September 16, 2014
Watch this excerpt from a MarketingSherpa Email Summit 2014 panel discussion on responsive email design for tips on how to improve your customer’s user experience on any device — mobile or otherwise.
September 10, 2014
In August, a variety of printer manufacturers announced their latest quarterly earnings. The table below includes percent changes in revenue and operating profit from last year (for the respective print business units), as well as key drivers for the shifts. Latest vendor quarterly earnings Toshiba also released its quarterly earnings, but the only information provided [...]
The Direct Marketing Voice
September 16, 2014
Could your postcard headline writing skills use some work? Could you use some inspiration to freshen up your headlines? There are many different ways to write headlines and we’ve outlined 5 below. Write like you’re announcing important news Ask your target audience an engaging question Be direct and tell your audience exactly what to do [...]The post Quick Tip Tuesday: September 16 – 5 Ways to Write a Headline appeared first on The Direct Marketing Voice.
Affinity Express Blog
March 25, 2014
Understanding social media is not a simple task, especially with all the channels that exist today. There are 15 popular active social networking sites and 40 other social networking sites that are available to companies and their potential customers. As much as business owners might be excited to try social media, the sheer volume of options is daunting! We recently had to reopen our Google account and start a new Google+ business page. In the process, we took note of our findings to offer you some advice. ESTABLISHING YOUR PAGE If you do not have a Google account, sign up. After you have
Digital Printing Hot Spot
September 16, 2014
Do you get frustrated when picking up the phone and hearing a pitch from a telemarketer? Ensure your sales conversations and presentations don't sound scripted and robotic! Learn how to use 3-word planning to more effectively communicate.
September 12, 2014
This round up of creative business cards will spark your inspiration for your next business design. What makes a good business card design… is it the paper, the company logo… read more → No related posts.
June 24, 2014
The digital world is fueling ecommerce, which is exactly why more and more consumers are setting their sights online to make their next purchase. And, health insurance providers are catching on to the online trend by promoting their insurance plans and products on the web in order to reach a massive consumer base. Here are just a few ways health […]The post Ecommerce and the Health Insurance Marketplace appeared first on interlinkONE.
PODi Insights blog by Caslon
February 27, 2014
Packaging, label, signage and display workflows have different needs than those for document production yet automation is equally critical for this type of work. I recently had the opportunity to have Dries Vandenbussche, Product Manager Server Platforms at ESKO show me ESKO’s Automation Engine workflow solution. It comprehends the differences needed to support these types [...]
Converging Technologies and Print
By Thaddeus B. Kubis | January 06, 2014
This year my blogging efforts are taking a different tack. I will introduce an interactive blog, one that will provide answers to the questions “What is integrated marketing communications and media convergence?” and “How can you the media provider provide and profit from these interrelated and interlinked marketing solutions?”
The Ballantine Blog
August 22, 2014
Pipe joints. Printer paper. Wires. While not the most exciting products, they are crucial, often repeat, purchases for companies. But just because your product seems boring on its face, a brand can help it take on a life of its … Continue reading → The post Building Strong Brands for Boring B2B Products appeared first on - Ballantine Corp..