CROSS MEDIA
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MarketingSherpa
Value Proposition: 4 questions every marketer should ask about value prop
May 21, 2013
In this MarketingSherpa live blog post from Optimization Summit 2013, learn four questions every marketer should ask about value propositions. View the details from their session, "Value Proposition: How to turn that shiny, new value prop into a high-performing page."
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InfoTrends Blog
Rising Labour Cost Spurs Interest in Chinese Workflow Market
May 22, 2013
By any standard, the Chinese workflow market is years behind the Western industry. Adoption of Computer-to-Plate (CtP) has just started in China, and there is strong reliance on manual labour and processes. However, unlike Western markets that took twenty years to migrate from CtP to digital, the transition in China might go much quicker as [...]
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The Direct Marketing Voice
Quick Tip Tuesday: May 21 – Real Estate Marketing Portfolio
May 21, 2013
Today’s real estate marketing focused quick tip is brought to us courtesy of Barb Schwarz’s book How to List and Sell Residential Real Estate Successfully. Show sellers samples of your marketing portfolio elements (flyers, brochures, postcards, etc) so they can really see the quality of your work in action. Explaining what you are going to [...]The post Quick Tip Tuesday: May 21 – Real Estate Marketing Portfolio appeared first on The Direct Marketing Voice.
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Affinity Express Blog
6 Tips to Market Your Business on Google+
May 21, 2013
High ranking in Google search results is one of the top priorities for most marketers and, with more than 500 million registered users, Google+ has become an essential tool for high search ranking and networking because it offers businesses a way to show up in the search results of potential customers by using the power […]
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Digital Printing Hot Spot
Industry Knowledge, Networking and Collaboration – Three Ingredients Essential for Growth.
May 23, 2013
Undoubtedly, achieving growth is on everyone’s mind at the moment. Here’s how the three essential ingredients of Xerox’s Premier Partners Network are helping the world’s top digital printers grow in today’s challenging marketplace.
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PrintMediaCentr
Paramount Pictures Taps NFC To Deliver Exclusive Star Trek Content In Airports
May 22, 2013
Travelers passing though O’Hare, LAX, DFW and JFK will have an opportunity to open a channel and hail some exclusive “Star Trek Into Darkness” video content via NFC technology. By tapping their NFC enabled phones onto Capt. Kirk’s communicator pictured in the out of home displays airport visitors will be transported to a unique mobile [...] Related posts: NFC Technology is the New QR Code Lexus Brings FIRST NFC-Enabled Print Ad to Wired Magazine 10,000 NFC Ad Panels Go Live Across The UK Coca-Cola tests NFC advertising in Singapore SMRT launches NFC posters in Singapore
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interlinkONE Blog
4 Ways to Enhance Targeted Marketing Efforts
May 20, 2013
Do your marketing efforts make a personal and immediate connection with your audience? Do you use a proactive approach for telling them how your business can specifically help their needs? If you feel like you should improve your campaigns but are not sure how to, take a look at these four tips to help you get started!
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PODi Insights blog by Caslon
Direct Mail: Not Dead Yet
May 21, 2013
Today’s post is guest written by Caribou Honig. Direct Mail: Rumors of my Demise are Greatly Exaggerated. “I’m not supposed to tell you this,” warns the CEO of a fast-growing NYC startup pitching my firm. “I was coached that Venture Capital won’t like this answer. But since you asked, our best performing channel is direct [...]
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Converging Technologies and Print
Put Up or Shut Up!
By Thaddeus B. Kubis | May 13, 2013
Keeping the tools and learning sources flowing via a partnership—a new business/education partnership and relevant high schools, colleges/universities—based on a clear, achievable defined goal, can create a diverse base of future employees.
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Spin Sucks
AT&T Loses Case; News Release Held Under Paid Advertising Laws
October 31, 2012
How many of you have ever referred to something historical in a news release? I know we have. It helps you tell a story about something that might otherwise be boring. That’s what AT&T (then doing business as Cingular Wireless) did when they issued a news release about their MACH 1 and MACH 2 command [...] CommentsCommentsRelated StoriesKnow Thy Enemy: How to Work with Tough ReportersMaking the Hop from PR to Media Operations, Part 2Making the Hop from PR to Media Operations, Part 1