March 07, 2014
For thousands of years, our ancestors survived as hunter-gatherers. When you stop and consider some of our shopping behaviors, the idea of a hunter-gatherer as customer becomes really interesting. Read on to learn about a recent online shopping experience that you can use to aid your e-commerce optimization efforts.
March 06, 2014
Players in the mobile market congregated in Barcelona, Spain from February 24-27 for the annual Mobile World Congress (MWC) trade show and conference. The 2014 event was bigger than previous years and preliminary numbers from the GSMA Association suggest that around 85,000 visitors attended the show. While Mobile World Congress is not an imaging specific [...]
The Direct Marketing Voice
March 04, 2014
Need an excuse to reach out to your real estate farming list or sphere of influence? This week Eric Cosway, EVP and CMO of QuantumDigital, offers you a very timely tip to do just that. Send your SOI reminders to adjust their clocks (spring forward and fall back). This is a great way to keep [...]The post Quick Tip Tuesday: March 4 – Spring Forward 2014 appeared first on The Direct Marketing Voice.
Affinity Express Blog
February 26, 2014
According to many marketers, we are evolving from B2C and B2B to H2H (human-to-human) marketing—a style in which businesses see their customers as people with emotions who will interact and feel compelled to take action. “Emotionally, people need to receive love,” states author Gary Chapman, author of “The Five Love Languages.” Because customers, employees and vendors are human and have emotions, it makes sense to apply Chapman’s work to create the “five marketing love languages.” Words of Affirmation—unsolicited compliments Encouraging words can go a long way for customers but also for employees. Companies spend many hours developing campaigns to attract and build
Digital Printing Hot Spot
March 06, 2014
Recently, Matthew Parker discussed the need for printing companies to revisit their website strategy and follow an approach used by travel agencies - focus on the customer and provide information that is engaging to them. Dharminder Biharie offers his perspective and insights.
March 04, 2014
by Randy Hardy As I’ve noted my recent posts, most marketers try to reach their target audience by using multiple marketing channels to get their message through. And while new channels such as mobile and social media are getting a lot of attention, recent studies show that print continues to play an important role in the […] Related posts: Case Study: Do Personalized Communications Increase Local Response Rates? The Power And Challenges Of Personalized Marketing Communications The Key To Personalization Marketing Is Knowing Your Goals Xerox Software Calculates ROI of Direct-Mail Campaigns, Even Before Clicking Print Make Your Direct Mail Flow From Outside To Inside
March 03, 2014
Would you like to give your customers the marketing messages they want, the way they want them? Of course you would. That’s why you need to make the most of your email marketing. With up to 77% of customers preferring to get their marketing messages via email, it’s time to make sure you are getting the most out of this […]The post Don’t Underestimate the Power of Email Marketing appeared first on interlinkONE.
PODi Insights blog by Caslon
February 27, 2014
Packaging, label, signage and display workflows have different needs than those for document production yet automation is equally critical for this type of work. I recently had the opportunity to have Dries Vandenbussche, Product Manager Server Platforms at ESKO show me ESKO’s Automation Engine workflow solution. It comprehends the differences needed to support these types [...]
Converging Technologies and Print
By Thaddeus B. Kubis | January 06, 2014
This year my blogging efforts are taking a different tack. I will introduce an interactive blog, one that will provide answers to the questions “What is integrated marketing communications and media convergence?” and “How can you the media provider provide and profit from these interrelated and interlinked marketing solutions?”
The Ballantine Blog
March 07, 2014
Direct mail plays an important role in your marketing campaign because it acts to supplement your other efforts cheaply and effectively. It’s rarely used on its own as the sole way to market a product or service, since it does … Continue reading →The post Understanding Direct Mail’s Role in Integrated Marketing Communications appeared first on - Ballantine Corp..