Printing’s Best Blogs is a compilation of posts on topics of
interest to graphic arts professionals. Bloggers from the
Printing Impressions/PIworld.com
, In-plant Graphics and
packagePRINTING magazine websites are featured,
supplemented by links to blogs from outside sources.

Click to view all blog posts in order by date published.

NEWS from

CROSS MEDIA

  • The Ricoh Production Blog

    Moving from the Go-to Printer to Go-to Marketing Genius Isn’t Always Easy

    December 19, 2013

    By Kurt Konow, Production Print Marketing Strategist, Ricoh Americas Corporation Understanding multichannel marketing has been a recent mandate for print service providers of all sizes. We have been hearing about it for some time now. The good news of all this is that it presents print service providers with an excellent opportunity to expand their portfolio [...]

  • Real World Digital

    Noel Ward

    How to Make Direct Mail Useless

    By Noel Ward | November 18, 2013

    Direct mail can be great—when done correctly. But when it’s done poorly or sloppily, as is too often the case, it makes me cringe. As a print provider you may not have control over design, but you may well have control over a customer’s mailing list.

  • Digital Dexterity

    Email Messaging Best Practices – Email as a Process

    April 15, 2014

    We have a research methodology – we see email as a process and this is how we organize Best Practices. We’ve created this wheel with 4 quadrants that describe the main activity areas of an email campaign. First you CREATE the message, then you DEPLOY it, then you RECEIVE and measure the response data that comes back and finally you make sure that you use that data to REFRESH your main customer database. Each of these activities has their own set of best practices. [1]               In Part 1 of this series we will

  • Customer Connections Blog

    Using Technology as an Enabler to Redesign, Not Reinvent, Public Services

    March 22, 2011

    This week I will be speaking at the Redesigning Local Services: Change for the Better Conference in London. My presentation, “Technology: Redesign, Not Reinvent,” explores the strong connection between technology and location-aware online services, and explains why creativity and innovation need to be utilized to reduce public spending. For those unable to attend here’s a [...]

  • MindFireInc Blog

    A Wake Up Call for all Printers! CMOs Declare 2013 the Year of Digital

    December 05, 2012

    A new CMO Council Study reports the following: 60% of CMOs think their digital strategies lack innovation Fewer than one in five CMOs think their organizations are any good at digital marketing 60% say they will be making agency changes this year to address a lack of innovation and dearth of value-added thinking from their outside partners Half plan to hire new talent this year, with digital operations a priority What an opportunity for your company! Or maybe…it could be bad news if you are one of the companies they are working with that isn’t relevant or providing the innovation

  • COF Knows blog

    Using Augmented Reality Codes to Drive Sales (QR Codes on Steroids)

    June 18, 2012

    Augmented reality map on iPhone While QR codes can be embedded almost anywhere to act as a connector between the physical world and the web, augmented reality codes are a lot like QR Codes on steroids. Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated sensory input such as sound or graphics. AR codes are gaining traction in direct mail. A case in point is a Colorado skiing destination that used AR to engage and entice young skiers and parents with a special postcard promotion. AR is not virtual reality but it projects existing

  • EUS Marketing Blog

    Big Data Hurdles to Overcome in Direct Mail: Momentum

    May 02, 2013

    As direct marketers, you have experience handling customer data, perhaps even from multiple channels. Now expand that data tenfold, and you’ve got Big Data. Every day the world creates 2.5 quintillion bytes of new data according to IBM. To put this into perspective, the North Star is 2.5 quadrillion miles from earth, and a quadrillion is 1000 times less than a quintillion. So how do you get started putting all this information to work for your organization when the amount of data available is so overwhelming? You must take baby steps, gradually build momentum, and then keep moving forward. Here

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