CROSS MEDIA
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The Ballantine Blog
What Can We Expect from 3-D Printing?
April 30, 2013
Yes, 3-D printing is not ink on paper—and it’s not a service we currently offer at Ballantine—but the technology is fascinating and we wanted to write about it. In the very recent past, we’ve left behind a world where the … Continue reading →The post What Can We Expect from 3-D Printing? appeared first on - Ballantine Corp..
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The Ricoh Production Blog
Welcome to Ricoh's Main Street!
February 11, 2013
By Kurt Konow, Production Print Marketing Strategist, Ricoh Americas Corporation Graph Expo 2012 may seem like months ago—well actually, it was months ago—but news about Ricoh receiving top honors from the Association of Marketing and Communications Professionals in its annual MarCom Awards competition was just announced in December – and we were very excited to [...]
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Real World Digital
Too Many Conferences, Too Little Time. Part 1
By Noel Ward | May 21, 2013
The value of conferences is the information and insights one gains by hearing other people’s perspectives on a host of topics. Xplor, held in St. Petersburg, FL, last month, was excellent for this, and the absence of product-pitches in the presentations made it far more informative and interesting for attendees.
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Digital Dexterity
Infographic: Email Opens on Mobile Devices CONTINUE to grow in 2013
May 12, 2013
As we make our way through 2013 the email industry continues to evolve. A major factor driving this change is a shift in consumer behaviour, who are increasingly reading email and online content via their smartphones. Just how much is this changing? Well, just four months ago Inbox Marketer set out to gain insight into the email open habits of our clients’ customers. We analyzed millions of email opens across all types of industries within our North American client lists and came to the conclusion that the preference for opening emails on smartphones was much higher than we initially predicted.
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The More You Know Blog
BECAUSE A PRINT SHOP IS BETTER THAN A MUSEUM
May 20, 2013
A few weeks ago we played tour guide, instructor, and wrangler to roughly 30 students, 2 parents, and 1 teacher from Pocahontas Middle School. We started and ended in our […]
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Customer Connections Blog
Using Technology as an Enabler to Redesign, Not Reinvent, Public Services
March 22, 2011
This week I will be speaking at the Redesigning Local Services: Change for the Better Conference in London. My presentation, “Technology: Redesign, Not Reinvent,” explores the strong connection between technology and location-aware online services, and explains why creativity and innovation need to be utilized to reduce public spending. For those unable to attend here’s a [...]
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MindFireInc Blog
A Wake Up Call for all Printers! CMOs Declare 2013 the Year of Digital
December 05, 2012
A new CMO Council Study reports the following: 60% of CMOs think their digital strategies lack innovation Fewer than one in five CMOs think their organizations are any good at digital marketing 60% say they will be making agency changes this year to address a lack of innovation and dearth of value-added thinking from their outside partners Half plan to hire new talent this year, with digital operations a priority What an opportunity for your company! Or maybe…it could be bad news if you are one of the companies they are working with that isn’t relevant or providing the innovation
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COF Knows blog
Using Augmented Reality Codes to Drive Sales (QR Codes on Steroids)
June 18, 2012
Augmented reality map on iPhone While QR codes can be embedded almost anywhere to act as a connector between the physical world and the web, augmented reality codes are a lot like QR Codes on steroids. Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated sensory input such as sound or graphics. AR codes are gaining traction in direct mail. A case in point is a Colorado skiing destination that used AR to engage and entice young skiers and parents with a special postcard promotion. AR is not virtual reality but it projects existing
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EUS Marketing Blog
Big Data Hurdles to Overcome in Direct Mail: Momentum
May 02, 2013
As direct marketers, you have experience handling customer data, perhaps even from multiple channels. Now expand that data tenfold, and you’ve got Big Data. Every day the world creates 2.5 quintillion bytes of new data according to IBM. To put this into perspective, the North Star is 2.5 quadrillion miles from earth, and a quadrillion is 1000 times less than a quintillion. So how do you get started putting all this information to work for your organization when the amount of data available is so overwhelming? You must take baby steps, gradually build momentum, and then keep moving forward. Here