LABELS AND PACKAGING
By Kevin Karstedt | November 19, 2013
There have been some notable developments in the digital production landscape for folding cartons, but overall the landscape has not changed significantly in the past year and a half.
Lightning Labels Blog
August 29, 2014
Custom Labels Help Explain New Products to Customers Whenever a new product comes to market, it is likely there will be some consumer confusion – custom labels can help brand manufacturers educate potential customers on what the product actually does. …
April 22, 2013
You know the tiger and the brand (and love the snack)–and the Frito-Lay branch of PepsiCo. is no stranger to product innovation. In fact, it’s a large part of the company’s success story, which also includes listening to its customers. Savvy CPGs know that it’s all about building products to meet their needs. Cheetos Mix-Ups is [...]