PRINT PRODUCTION
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Print Confessions
Kick Off 2013 by Focusing on Your Clients’ Growth
Marketing Guru | January 10, 2013
At the start of a new year, have you ever thought of sending an email campaign with a clear strategy in mind for garnering more business—not just for your company, but helping your clients or prospects find new revenue sources?
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Against the Grain
Some Sage Business Advice from James Schrager
By Dustin LeFebvre | May 21, 2013
At the University of Chicago Booth School of Business’ Management Conference last week, I had the pleasure of attending one more lecture by James Schrager, clinical professor of entrepreneurship and strategic management. In his lecture, Schrager presented a very simple tool to analyze our business success.
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Making the Grade
The Big Lie About Paper Grades
By Sabine Lenz | May 22, 2013
Earlier this week, I came across a paper merchant’s Website (I will not mention any names here, and I’m sure they’re not the only ones) and was dumbfounded. They proudly show their visitors the American Forest & Paper Association (AF&PA) brightness chart, claiming that brightness equals paper grade.
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RISI Blog
Will European newsprint demand mirror the US downward spiral?
May 09, 2013
The North American newsprint market used to be muchlarger than the market in Western Europe. At its peak in 1999, the NorthAmerican market was 13 million tonnes, while Western European demand neverpassed the 11 million tonne mark. Today, the North American market is a mere 4million tonnes, while Western Europe is much larger at 7.4 million tonnes(using 2012 numbers).
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Printing Industries Blog
Interview with Julie Shaffer on the New Integrated Print Center
May 20, 2013
We asked Julie Shaffer, Vice President, Digital Strategies, about the newest resource for digital printing and integrated marketing, the Integrated Print Center. Why did you decide to transform the Digital Printing Council into the new Integrated Print Center (IPC)? “Digital printing” has become mainstream, and today printers are using “integrated” techniques like QR codes and augmented reality. Our transformation mirrors the industry’s in a way—as our members transition their focus to integrated technologies, we do as well. The new Integrated Print Center is the place to educate our members and the marketing industry on all the ways print is relevant and
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Graphicstart
Hidden Benefit of Social Media Marketing
May 03, 2013
Social Media Marketing refers to the process of gaining traffic and attention through Social Media Site just like this Facebook, Twitter, LinkedIn, Tumbler, etc. Social Media has become a platform is easily too accessible to anyone with Internet access. Increased communication for organization fosters brands awareness and often, improve customer Services. The Hidden benefits often kick in your number show direct sales returns on your Social Media Marketing Investment and they can be valuable enough to offset the costs involved in growing your social media presence over the long term. For instance, have you thought about the power of getting
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Blognosticator
Digital ICE, revisited
April 06, 2013
I’ve been scanning a lot of old transparencies this week. The majority of those are 35mm Ektachrome, or equivalent, transparencies. Some are Kodachrome transparencies. Some are really dirty. And, for those I am implementing Digital ICE, the technology that was … Continue reading →
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Grow Your Biz
What is the role of the cloud in fostering process digitization and mobile capture?
January 07, 2013
Let's start with process digitization since it's usually the first step in automating processes and then move to mobile capture. The world is continuing to go digital at a faster rate and, for the last 20 years, the enterprise content management (ECM) industry got a head start with digitizing paper documents to improve business processes. Today, digitizing paper processes isn't enough. The communication channels in enterprises are multiplying beyond paper. This started with e-mail decades ago and now more recently with social media platforms like Facebook, Google+, LinkedIn, SlideShare, Twitter, Yammer, and many more. This expansion creates a need to integrate those
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Print Stories
Looking for a job…
April 19, 2013
When was the last time you tried to sell yourself? The typical preparation would be to prepare your résumé, get your profile out in the social media channels, contact your current relationships for introductions and prepare to contact and interview … Continue reading →
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Printwand blog
7 Solid Techniques for Creating Urgency in Sales
May 23, 2013
View original at 7 Solid Techniques for Creating Urgency in Sales.Even the most punctual, disciplined person can probably admit that he or she has waited until the last minute to do something—be it pay a bill just before the due date, use a coupon on the day it expires, or frantically finish an assignment the night before the deadline. Deadlines are a motivator; if they [...]For more expert information on this topic, please read and subscribe to Print Marketing Blog - Printwand™.