InkOnDaPaper - All things PRINT all the time
September 18, 2014
Summer Gould does a wonderful job of giving helpful tips and information on direct mail. I found her recent article on Target Marketing where she talks about the three segments of direct mail interesting and thought I would share it. Take a look and let us know what you think and if you use this […] The post Direct Mail Design appeared first on InkOnDaPaper.
Against the Grain
By Dustin LeFebvre | April 22, 2014
I was enjoying my pastitcio when the conversation turned to Sterling Premium, as it seems to more often than I’d like. In the company of good folks at our local Greek eatery, things had been just fine until that point. I was smothering everything in sight with as many lemons as I could get my hands on, and I’d have been content to discuss anything under the sun. But they wanted to talk Sterling Premium.
Making the Grade
By Sabine Lenz | September 17, 2014
This week, PaperSpecsGallery.com calls attention to the "Journeys for Water" catalog which teaches Survival Strategies in Urban India and the quest for safe drinking water.
July 11, 2014
After the Great Recession of 2009 and the recovery in 2010, North American tissue supply and demand have been well balanced, and from time to time, the business has been a seller's rather than a buyer's market. This was the case in the first nine months of 2012. Just before the first wave of new capacity started to come on stream, the US tissue market was very tight and independent converters were having problems procuring parent rolls for their converting plants. As a result, imports from overseas increased. But now the market outlook is that this "bird-nest-safe" situation will radically
August 22, 2014
What is more fun than a stick-on mustache?! …well, taking a selfie with your mustache to share with the world AND enjoying a new European twist on delicious beer at the same time. That combo has helped prove Traveler Beer … Continue reading →
Printing Industries Blog
September 10, 2014
It’s a bright July morning, and a gathering of leaders in education, graphic arts, history, and environmentalism are convening in the beautiful, treasured venue of the Melbert B. Carey Collection housed at the Rochester Institute of Technology (RIT), home of the School of Media Sciences, to recognize a true visionary, Dr. Laura Thompson. Bridging time-honored tradition and innovative environmental stewardship, this is a significant event for the printing industry; not only because of the proud, highly deserving award recipient standing here today, but also because of her pioneering work to make the paper industry, and thus the printing industry, more environmentally
August 18, 2014
The Future of the Printing and Communications Industry GloballyAugust 2014Key Issues and Overview of thePrinting and Communications Industry The Printing Industry is a major communications tool and is viewed as a bellwether of trends in the economy as a whole. The key issues continue to hamper the Print Manufacturing organisations that do not change in this global trading environment. These organisations need to wake up to the reality of life, listen to experienced/skilled successful people who can help, take on board business models to help you operate more efficiently and manage the management of change. To be successful in this
September 16, 2014
In previous blogs I have described how I have designed things in Illustrator, then built them out of wood in my shop. The shop in question is located in my friend Jim’s barn. We consolidated shops in 2005 when I … Continue reading →
February 18, 2014
Consultative selling has been around since the 1970′s and refers to the technique a sales person uses to discover the needs, trends and opinions of a prospect. This type of sales training is immensely under-valued. Sales is not about having … Continue reading →
December 09, 2013
We’re always interested in helping college students coming into the graphics and imaging world. We were recently asked to participate is a short survey regarding how media is perceived in the professional area. The survey is being run by Graphic … Continue reading →The post What does “media” mean to you? appeared first on INSIGHTS.