Marketing Guru | January 10, 2013
At the start of a new year, have you ever thought of sending an email campaign with a clear strategy in mind for garnering more business—not just for your company, but helping your clients or prospects find new revenue sources?
InkOnDaPaper - All things PRINT all the time
March 06, 2014
An industrial designer Borja Acosta de Vizcaino has published a simple guide to logo design and it is all covered in 11 basic steps. I think it is a great overview into logo design – and a great walk through to creating a great image for your brand. He based all of this info from…
Against the Grain
By Dustin LeFebvre | November 19, 2013
And here we are again with a little hope. The package business is growing at double digits, retailers are competing on service, and the USPS wants to grab a share of the game. It could even be the right business decision to make, but I’m tasked with offering the perspective of the printer, and here it is.
Making the Grade
By Sabine Lenz | March 05, 2014
Think outside your own Hula-Hoop; don’t be caught out by your clients knowing more about what is available than you do. We are doing our customers, and our industry, a disservice by claiming something is not available just because we do not offer it.
March 03, 2014
At first glance it might seem clear what the effects of the heavy demand declines are in several of the graphic paper grades in Western Europe. The increasing need to keep supply in balance with the continuously contracting demand is probably the most obvious one, as failing to do so normally brings well-known effects such as reductions in operating rates and lower profitability levels. But the effects of demand declines in Western Europe have other consequences that are not always recognized, like the increasing relevance of the export markets, which is impacting not only Western European producers, but also other
Printing Industries Blog
March 05, 2014
The following blog post was contributed by Thaddeus B. Kubis, author of Guide to Integrated Marketing and Media Convergence: The Print Provider's Guide to Use, Sell, and Profit from Integrated marketing and Emerging Technologies, the Printing Industries Press February/March Book of the Month. What is “integrated marketing communications,” and how can I profit from this process? Integrated marketing communications (IMC) is the multi-vitamin of marketing, a tool that allows marketers to provide messages per planned dosages of when, where, how, and why to a targeted demographic or vertical. An advantage of IMC is that a PSP/CSP [print services provider/communications service provider] can
January 24, 2014
Colin Thompson - Key Note Speaker at IPEX World Conference 26 March 2014 in London UK Prepare for Your Journey to Success - `Getting the Best from Mergers, Acquisitions & Sale` - Presentation You can grow your print business internally, plan to exit / succession or plan external growth through a merger or acquisition or with a strategic partner. This session will provide an `overview` of the three pre-determined paths for all business owners. Youâll learn why these paths are inevitable, and what strategies will help make your strategic journey successful. Please see points covered by the presentation; * Key
February 18, 2014
How do you explain to students, children, associates, business partners – anyone – how important it is to plan? I am a pretty good planner, and I was especially careful to plan my photo exhibition that opened last Friday at … Continue reading →
February 18, 2014
Consultative selling has been around since the 1970′s and refers to the technique a sales person uses to discover the needs, trends and opinions of a prospect. This type of sales training is immensely under-valued. Sales is not about having … Continue reading →
December 09, 2013
We’re always interested in helping college students coming into the graphics and imaging world. We were recently asked to participate is a short survey regarding how media is perceived in the professional area. The survey is being run by Graphic … Continue reading →The post What does “media” mean to you? appeared first on INSIGHTS.