Marketing Guru | January 10, 2013
At the start of a new year, have you ever thought of sending an email campaign with a clear strategy in mind for garnering more business—not just for your company, but helping your clients or prospects find new revenue sources?
InkOnDaPaper - All things PRINT all the time
December 06, 2013
I know, I know. Two posts on a friday morning?!?! You are probably sick of hearing from InkOnDaPaper. Well I saw this, and just had to share it - Have a Happy Friday, put da Ink On Da Paper and enjoy your weekend!
Against the Grain
By Dustin LeFebvre | November 19, 2013
And here we are again with a little hope. The package business is growing at double digits, retailers are competing on service, and the USPS wants to grab a share of the game. It could even be the right business decision to make, but I’m tasked with offering the perspective of the printer, and here it is.
Making the Grade
By Sabine Lenz | December 04, 2013
When was the last time you scanned a QR code? Now be honest. If it was less than three weeks ago, are you hooked now? Not to worry, I do not really expect you to answer. But ask your friends. Do they know what to do with these things? Do they have the software? Do they know what this funny square thing is even called?
December 03, 2013
Recently, China's Ministry of Industry and Information Technology (MIIT) released a second version of its outdated pulp and paper capacity closure campaign for 2013, raising this year's removal target to 7.42 million tonnes (the first list totaled 6.21 million tonnes). The total industry target is less than last year's record figure of 9.95 million tonnes. Two lists with firm level capacity removal details were also released, covering more than 300 firms in this industry. Additionally, unlike prior years, some provinces disclosed further machine and grade details on listed firms. Since the MIIT began to provide firm details a few years
Printing Industries Blog
November 26, 2013
The following blog post has been contributed by Patrick Sweeney, President, Caliper. Leadership is constantly evolving, whether it’s how to strategically lead a business into the future or how to innovate in a digital world that is changing by the second. But there is one facet of leadership that remains the same—the importance of being inspirational. Employees are what drive a company forward, and if they aren’t inspired or they don’t feel motivated by their leadership, both leaders and their companies will ultimately miss the mark. An inspirational leader starts by listening, then engaging, and then developing their people. Listen Listening is the key to
November 28, 2013
Eco-Friendly Print MarketingWhen I talk to other business owners about their green initiatives, two misnomers are common themes. The first is that print marketing isn't eco-friendly. The second is that most print marketing isn't eco-friendly, but theirs is. The following serves as a brief guide to help you determine whether print marketing is or can be eco-friendly, and whether your own print marketing efforts are eco-friendly. Can print marketing be eco-friendly?Print marketing gets a bad rap when it comes to going green, which is a priority for many environmentally conscious (and PR conscious) businesses. While I won't argue the point
December 04, 2013
That didn’t work quite as planned. In my large scale printing project, I started late last night to print the first of 17 strips of my huge panoramic photo 44 inches by ten feet in length. My original photo is … Continue reading →
Grow Your Biz
January 07, 2013
Let's start with process digitization since it's usually the first step in automating processes and then move to mobile capture. The world is continuing to go digital at a faster rate and, for the last 20 years, the enterprise content management (ECM) industry got a head start with digitizing paper documents to improve business processes. Today, digitizing paper processes isn't enough. The communication channels in enterprises are multiplying beyond paper. This started with e-mail decades ago and now more recently with social media platforms like Facebook, Google+, LinkedIn, SlideShare, Twitter, Yammer, and many more. This expansion creates a need to integrate those
September 26, 2013
Eleven years ago this coming Monday, I woke up groggy from surgery. Staring up into John’s face he looked funny to me; not funny ha-ha, but funny weird. His eyes reflected something different, a sadness I couldn’t quite comprehend. “We … Continue reading →