Printing’s Best Blogs is a compilation of posts on topics of
interest to graphic arts professionals. Bloggers from the
Printing Impressions/PIworld.com
, In-plant Graphics and
packagePRINTING magazine websites are featured,
supplemented by links to blogs from outside sources.

Click to view all blog posts in order by date published.

NEWS from

SALES & MARKETING

  • The Sales Challenge

    Bill Farquharson

    Love, "American Idol" Style

    By Bill Farquharson | July 22, 2014

    "It’s easy to grin as your ship comes in,” said Judge Schmails in "Caddyshack." That is, the view from the top is wonderful. However, getting there requires not only hard work but improvement and a response to the critique of others. In this week’s blog, Bill Farquharson wonders what happens to honesty as a sales career progresses.

  • Success.In.Print

    Kelly Mallozzi

    Five Marketing Ideas for the U.S. Postal Service

    By Kelly Mallozzi | July 23, 2014

    I fancy myself a person that is full of ideas. Now, I am not going to claim that they are GOOD ideas, but I have lots of ‘em, and I’m pretty sure the law of averages would say that at least a few of them don’t SUCK. Here are five ideas for how the USPS could increase revenue, reinvent, rejuvenate and thrive today.

  • Perception IS Reality

    Ryan Sauers

    In Sales, Face It...It All Comes Down to Price

    By Ryan Sauers | July 22, 2014

    In 2014, printing sales is quite simple as it all comes down to who has the lowest price. If you get your pricing tight, then you have a chance of winning some business. If you cannot do this, then buyers will not consider you. It is all about price and you must feel like a robot order taker.

  • SpeakingDIRECT

    P&C Insurance Direct Marketing: The Art of Acquiring and Retaining Customers

    July 25, 2014

    Property and Casualty insurance marketers are responsible for acquiring and retaining customers. Easy, right? Wrong. Very few new customers are entering the P&C insurance market. A recent Bain & Company report showed only 2% new customer […]

  • Dreaming in CMYK

    4 Ways to Make Your Print Interactive

    July 24, 2014

    In today’s world, it’s no secret that marketers are looking for ways to interact and engage their audiences to build on the brand experience. Most people…

  • DME Marketing Blog

    Rebranding Essentials: Part Two

    July 24, 2014

    Thanks for joining me for part two of our mini blog series on rebranding. If you missed “Why Rebrand: Part One” take a peek back at it before moving forward because your reasons for rebranding will play a large part in what is essential for your company to successfully rebrand. So… you’ve decided it’s […] The post Rebranding Essentials: Part Two appeared first on DME Delivers. DME Delivers - a Direct Marketing Agency

  • printing.evolved.

    Which Social Media Site is Best for YOUR Business?

    March 11, 2014

    Facebook, Twitter, LinkedIn, Pintrest, Google+, Instagram and many many more. You have heard of all of them but how can they increase sales for your business? Well the answer is not so clean-cut, it depends on each individual business and the services and/or products you sell. Whether it’s only one social media site or all […] The post Which Social Media Site is Best for YOUR Business? appeared first on Printing. Evolved..

  • Press Perspectives

    12 Awesome (and FREE) Headline Fonts

    July 25, 2014

    Designers, get ready to up your game with some new fonts for your headlines. “Choosing the right font for your headlines and titles is imperative to attracting your viewers’ attention,” note the folks behind Creative Bloq. “There’s hundreds and thousands out there on the internet, so...

  • Paul Castain's Sales Playbook

    If Today Was Your Last Day . . .

    July 25, 2014

    I recently had what could best be described as a really nice “bro talk” with one of my clients who just had a really bad medical scare. Everything turned out fine (thank God) and he told me how from this point on he was going to do all the things he spent a lifetime putting off. Made [...]

  • Margie's Buyer Insights

    Margie Dana

    What Makes You So Special – And Do Your Customers Know?

    By Margie Dana | July 23, 2014

    Aside from selling your company’s services, it’s smart to let your customers know the full range of what you—the person—bring to the relationship. This isn’t about your history with the company or length of time in the field, nor am I talking about your promise to take care of each customer with TLC.

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