SALES & MARKETING
December 11, 2013
With the holiday shopping season in full swing, and as the annual spike in retail sales returns, it’s never too early to start planning for your next promotion. Especially since this year looks even more promising [...]
The Sales Challenge
By Bill Farquharson | December 10, 2013
So your customers aren't printing as much. Big deal! See every problem as an opportunity and take a different tact, starting with what's in this week's blog by Bill Farquharson.
By Kelly Mallozzi | December 05, 2013
When it comes to your business, are you an optimist or a pessimist? Aside from news of our industry, what is your internal disposition? What is the voice (or if you’re like me, VOICES) inside your head telling you? How do your customers and prospects see you?
Perception IS Reality
By Ryan Sauers | December 03, 2013
Companies in our industry that are growing are “outthinking” the competition. Everyone can offer a competitive price, adequate customer service, a reasonable turnaround time and good quality. These do not make your firm unique.
Paul Castain's Sales Playbook
December 10, 2013
You’re not going to like me very much after this post and that’s OK. My intent was never to become your BFF so what the hell. Ready? You have too many instances where you put your head down, remain silent and do nothing! You read a blog post from me or my peers, you dig the idea and [...]
Margie's Buyer Insights
By Margie Dana | July 03, 2013
When I follow a printer on Twitter or Facebook, and then click through to his or her company URL, I fully expect to see a site that resembles the Twitter and Facebook page in the look and feel. I also expect to find the SM sharing buttons in an easy-to-spot location on the home page (and every page).
By Tom Marin | November 27, 2013
Whether you are trying to add new customers from your existing markets or add new customers from new markets, convincing your customers that you fully understand them will give your strategy the forward tilt it needs to build momentum and new business for your company.
View from Mount Olympus
By T. J. Tedesco | December 06, 2013
Offer prospects browsing your Website free, useful content to get them to give you information about themselves that will allow you to continue intelligently marketing to them.
Profitable Print Relationships
December 09, 2013
Posted by Matthew Parker Would you be able to plan your Christmas in just 30 minutes? I was told about a couple who entered a supermarket only 30 minutes before it closed on Christmas Eve. The husband raced round to get all the ingredients for their Christmas lunch. Meanwhile, the wife was busy buying presents. [...]
By Michael Casey | November 06, 2013
For most printers they put a radius around their shop and look for any business within that territory. Do the same thing online so they find you in that online radius. It is now the cost of doing business. If you can’t do it yourself, find someone. Many companies out there will manage this for you, but make sure to do a background check on them! Make sure they are covering all THEIR bases.