SALES & MARKETING
The Sales Challenge
By Bill Farquharson | May 21, 2013
What if I told you your biggest account would shut down in 30 days and further, what if I added that this was GOOD news? Read Bill Farquharson's blog for an explanation.
Paul Castain's Sales Playbook
May 23, 2013
I was taking a drive to my favorite campground (and lending some really bad background vocals to a song on the radio) when it happened . . . Some dude in a really nice Corvette convertible passes me. The guy is happy as can be (as well he should be for being able to pass my [...]
Margie's Buyer Insights
By Margie Dana | May 03, 2013
Building a social media presence is easy for printers if you mine your Website for great content. Think “value” and “informational,” not “sales” and “promotional.”
By Tom Marin | May 24, 2013
Using simple visual cues on your Website, in your interactive tablet presentations, and in your sales presentations seems so simple, yet its impact is very compelling and persuasive. With just one click you will be able to open up a meaningful conversation.
View from Mount Olympus
| May 24, 2013
Just installed a new piece of equipment? Press releases will help us spread the word to your customers. If you can get this announcement picked up by leading industry news outlets and blogs, it’ll convey an authority and sense of importance that your marketing promotions simply can’t match.
Profitable Print Relationships
The third myth of print sales: prospects are fascinated by the features and benefits of your company
May 16, 2013
I love all the features of my car. I like the 170 bhp engine which makes acceleration so easy. I like my 18 inch alloys which hold the road so well. I like being able to control the contents of my iPod from the steering wheel. And the climate control keeps the temperature just right. [...]
By Michael Casey | April 23, 2013
If employees are happy, they will enjoy working there, and the end result is that customers see the benefits as well. Don’t be afraid to hear what your employees have to say. Most companies fear the worst, but these fears are unfounded. If done right it can be a very positive experience.
February 08, 2012
Hi everybody! Here is an important announcement I wanted to share with you. I have a cool new mobile website service available free for you to use for your printing firm. The free mobile website is stylish, but elegantly simple. It is available to all printers, whether or not you are a customer of mine. [...]
The Mañana Man Online
Harris DeWese | July 11, 2011
These horrid conditions in the ’80s led me to think about the role of the “print salesperson” and what led to the broad lack of success for many and the soaring success of a few. It occurred to me that there are four types of salespeople.
Thoughts from the bleedingEDGE
Clay Forsberg | May 24, 2011
Why is it most companies only concentrate on making sure things run perfectly without event—hoping nothing bad ever happens? That, unfortunately, won’t create any good memories either; just no memories at all. We remember the out-of-the-ordinary experiences—whether good or bad.