SALES & MARKETING
The Sales Challenge
By Bill Farquharson | January 27, 2015
Having just left an appointment with the prospect, you feel good. But what comes next? How should you follow up and how often? And what should you say? In this week’s blog, Bill Farquharson gives the answers.
By Kelly Mallozzi | January 28, 2015
Last week’s blog on the Five Problem Salespeople generated a lot of comments on www.piworld.com, as well as e-mails to me, which is always flattering. As I identified just five problem salespeople, I promised (Matt Parker) that this week I would offer up some ideas as to how to mitigate the damage and right the ship. So here it goes.
Perception IS Reality
By Ryan Sauers | October 14, 2014
I’ll be taking a break from my "Today on PIworld" blog and video posts for the rest of 2014. Why? Because I need more time to finish writing my book, "Would You Buy from You? Your Brand Makes the Difference," due out in early 2015.
December 17, 2014
While recent research finds that time spent on Facebook is a waste for most brands, the social media giant is attempting to sweeten the pot for media publishers, with new… read more →
December 17, 2014
“Santa Claus is Coming to Town” is not only a favorite holiday jingle; it provides sage advice to direct marketers on the importance of direct mail lists and checking them twice. Let’s review what Santa has […]
Dreaming in CMYK
December 12, 2014
You know, it’s crazy. Life has the strangest ways of working out in the most wonderful of ways. Five years ago I sat in my college home…
DME Marketing Blog
December 12, 2014
Well, the holidays are fast approaching! If the holidays have snuck up on you, I would say you have about a week left for your last minute corporate gift purchases. One of the best ways to keep business relationships healthy is through targeted holiday corporate gift campaigns. Who doesn’t like to receive a gift? Giving […] The post Last Minute Corporate Gifts for Foodies appeared first on DME Delivers. DME Delivers - a Direct Marketing Agency
Walsworth's Insights on Print, Digital Publishing and Content Marketing
November 11, 2014
Whether your main gig is app creator, order fulfillment manager, copy editor or content marketing maven, chances are high you have dozens of other duties that go with that primary title. And that’s just the stuff you do at work. Mix in your responsibilities at home, with your kids, in the community and that elusive thing called a social life, and overload becomes the norm. That overload is not a surprise, considering the numerous hats Time Management Ninja points out most of us wear. These include hats connected to: Your day job: Your main responsibility at work is your ... Read
March 11, 2014
Facebook, Twitter, LinkedIn, Pintrest, Google+, Instagram and many many more. You have heard of all of them but how can they increase sales for your business? Well the answer is not so clean-cut, it depends on each individual business and the services and/or products you sell. Whether it’s only one social media site or all […] The post Which Social Media Site is Best for YOUR Business? appeared first on Printing. Evolved..
Paul Castain's Sales Playbook
December 16, 2014
It’s real easy to get “caught up” this time of year! Caught up in all the year end stuff we need to focus on as sales professionals and; Caught up in all our holiday preparations! It’s funny in a way, because between all of the “getting caught up” and sadly, the “mental checking out”; We forget about our personal [...]