SALES & MARKETING
The Sales Challenge
By Bill Farquharson | July 22, 2014
"It’s easy to grin as your ship comes in,” said Judge Schmails in "Caddyshack." That is, the view from the top is wonderful. However, getting there requires not only hard work but improvement and a response to the critique of others. In this week’s blog, Bill Farquharson wonders what happens to honesty as a sales career progresses.
By Kelly Mallozzi | July 02, 2014
Last weekend while visiting a friend who lives in Naperville, IL, I, along with my whole family, made a visit to the Historic Naper Settlement. This place is a huge outdoor museum and features preserved and historic Civil War era buildings, among them, a print shop. I have to admit I was pretty surprised at how puffed up with pride I felt when I walked in that building, and immediately felt a sense of kinship with those folks who put ink on paper hundreds of years ago.
Perception IS Reality
By Ryan Sauers | July 22, 2014
In 2014, printing sales is quite simple as it all comes down to who has the lowest price. If you get your pricing tight, then you have a chance of winning some business. If you cannot do this, then buyers will not consider you. It is all about price and you must feel like a robot order taker.
July 18, 2014
When I was around 20 years old, I reeled in a massive eight-foot sailfish. That thing was huge and it hung on my parents’ wall until they made Arizona their permanent residence. (Apparently mounted fish don’t […]
Dreaming in CMYK
July 18, 2014
On the verge of the weekend, and what better way to celebrate than with some beer label inspiration…because you know, I am just the kind of…
DME Marketing Blog
July 11, 2014
There are two types of sales categories in the business market- the long sell and the short sell. Each has its own advantages and disadvantages. In order to succeed in your industry, it is necessary to have both of these types in your “sales mix.” Sales mix is a loose term describing the proportion […] The post Creating the Correct Sales Mix appeared first on DME Delivers. DME Delivers - a Direct Marketing Agency
March 11, 2014
Facebook, Twitter, LinkedIn, Pintrest, Google+, Instagram and many many more. You have heard of all of them but how can they increase sales for your business? Well the answer is not so clean-cut, it depends on each individual business and the services and/or products you sell. Whether it’s only one social media site or all […] The post Which Social Media Site is Best for YOUR Business? appeared first on Printing. Evolved..
July 21, 2014
The magazine industry is in a state of enormous flux. Pricing challenges, circulation changes, new platforms, massive shakeups on the distribution side: Just about everything we thought we knew about the business is changing. And D.B. Hebbard of Talking New Media asks, “Can the publishing industry...
Paul Castain's Sales Playbook
July 21, 2014
Today is a rather special day for me because I just crossed an important milestone . . . The 100th episode of The Sales Playbook Podcast. Truth be told, it’s also important because it also marks the return of the podcast after a 6 month break. During this time I had some time to reflect on some major [...]
Margie's Buyer Insights
By Margie Dana | June 26, 2014
When someone calls me and remarks almost immediately that he’s heard my name “for years,” I assume he’s done his homework, and that he knows what business I’m in. But time after time (sorry, Cyndi Lauper), I’m disappointed. The caller’s done no such thing.