SALES & MARKETING
The Sales Challenge
Bill Farquharson | March 04, 2014
"Anyone can make five sales calls a day. Anyone." Those words would come back to haunt Bill Farquharson, as discussed in this week's blog.
By Kelly Mallozzi | March 05, 2014
You guys! I just realized it has been a month since I posted! I am so sorry for my absence. I can only imagine how disappointed you all must have been each day heading to the site to see that once again, I had failed to deliver for you! This has been a particularly long and difficult winter for just about all of us in this country.
Perception IS Reality
Ryan Sauers | March 04, 2014
The word leadership gets brought up in many discussions. It is the way in which we grow, modify and change our organizational or individual strategy. One characteristic I see many strong leaders sharing is their consistency in behavior.
March 07, 2014
So far in 2014, 20 U.S. companies have removed the “Go green – Go paperless” claims that they were using to promote electronic services like online billing and paperless statements. These organizations, consisting primarily of top […]
Dreaming in CMYK
March 06, 2014
I came across a great post on Indiana Public Media about recycling paper. While you may see the recycling logo on your paper’s packaging, the icon may be a little misleading as your paper’s fibers can only be recycled so many times before they are too weak to bind together. A sheet of paper is…
DME Marketing Blog
March 05, 2014
Ah, retargeting; quite possibly the best “secret” weapon that many direct marketers simply ignore or miss. Why do I think they miss it? Well, here are some common questions I’ve encountered in the last year or so. “So…What is retargeting?” “How are search retargeting and site retargeting different?” “Why do some people call […]The post How to Use Retargeting for More Successful Direct Marketing Campaigns appeared first on DME Delivers.
February 26, 2014
In today’s world, every and any business has a website to either sell goods &/or services or to just market their company. And if you are somehow reading this as a business owner without a website, I am not sure what you are waiting for other than to soon go out of business. Gone are […]The post Website Checklist- 4 Ways to Generate More Business From Your Website appeared first on Printing. Evolved..
March 07, 2014
Is it possible that print magazines have more clout than their digital counterparts? Oh yes. A new study finds that print still ranks highest when it comes to generating word-of-mouth buzz. How is that possible, with so many of us relentlessly sharing everything under the...
Paul Castain's Sales Playbook
March 09, 2014
A while back, I did some consulting for someone who owned an ad agency. One day, we were having a discussion about ad copy when he told me something that hit home. “Good copy, gently leads the right people by the hand, to take action, while shooing away the wrong people” I’m wondering if we should modify that [...]
Margie's Buyer Insights
By Margie Dana | July 03, 2013
When I follow a printer on Twitter or Facebook, and then click through to his or her company URL, I fully expect to see a site that resembles the Twitter and Facebook page in the look and feel. I also expect to find the SM sharing buttons in an easy-to-spot location on the home page (and every page).