SALES & MARKETING
The Sales Challenge
By Bill Farquharson | November 18, 2014
I am of the belief that sales prospecting would be made exponentially easier if there was a little help from the kind of marketing that comes from Social Media. The question is, how much and what kind. Since this is a blog and not a column, I will spare the fluff and cut to the chase.
By Kelly Mallozzi | November 12, 2014
Veteran’s Day is a great time to reflect on all that our armed services have done for our country. And for me, it’s way past time to ask what we as business owners can do for the veterans. If we all made a commitment to hire veterans then we might make a dent in the unemployment numbers for returning troops.
Perception IS Reality
By Ryan Sauers | October 14, 2014
I’ll be taking a break from my "Today on PIworld" blog and video posts for the rest of 2014. Why? Because I need more time to finish writing my book, "Would You Buy from You? Your Brand Makes the Difference," due out in early 2015.
October 15, 2014
If you publish content digital, you’re no doubt aware HTML5, the newest iteration of web reader to offers cross-platform readability. Jake Sebastian, guest blogger in Talking New Media, gives his… read more →
October 07, 2014
This morning we announced the expansion of our industry-leading digital platform with the addition of Océ ColorStream® 3900 digital inkjet presses at our facilities in Chanhassen and Hamburg. It’s no secret we have aggressively pursued strategic […]
Dreaming in CMYK
October 03, 2014
Hey Dreamers! Today’s post is short and sweet, but good if you like no postage increases! The U.S. Postmaster General Patrick Donahoe, the U.S. Postmaster General…
DME Marketing Blog
October 03, 2014
This is the third post in our monthly Spotlight Series where we introduce you to some of DME’s employees. Read last month’s interview with our Tony Lather, Programmer, here. Beth is our Fulfillment Specialist and almost everything that leaves our facility goes through her. I don’t know about you but I think her title should […] The post Meet Our Team: Beth O’Connor appeared first on DME Delivers. DME Delivers - a Direct Marketing Agency
Walsworth's Insights on Print, Digital Publishing and Content Marketing
October 06, 2014
Email may be the most powerful aspect of your integrated content marketing strategy. It’s a one-on-one conversation with a reader who has chosen to opt in and hear what you have to say. Best of all, thanks to its versatility and trackability, it’s the perfect avenue for communication with customers. But, as mentioned in my Using An Integrated Content Marketing Strategy article, your marketing efforts will be far more effective when your activities are coordinated pieces of a larger machine rather than scattershot events each functioning in its own silo. Why Email Matters It’s in vogue to say email ... Read more The
March 11, 2014
Facebook, Twitter, LinkedIn, Pintrest, Google+, Instagram and many many more. You have heard of all of them but how can they increase sales for your business? Well the answer is not so clean-cut, it depends on each individual business and the services and/or products you sell. Whether it’s only one social media site or all […] The post Which Social Media Site is Best for YOUR Business? appeared first on Printing. Evolved..
Paul Castain's Sales Playbook
October 07, 2014
That’s the question many a frustrated sales rep is asking these days! It’s a valid question; I just believe, strongly, that it’s the wrong question! Why? Because it’s a complaint and NOT a question that leads you to a productive answer. Instead, you might be inclined to ask yourself . . . “In addition to the phone, what else can [...]