Printing’s Best Blogs is a compilation of posts on topics of
interest to graphic arts professionals. Bloggers from the
Printing Impressions/PIworld.com
, In-plant Graphics and
packagePRINTING magazine websites are featured,
supplemented by links to blogs from outside sources.

Click to view all blog posts in order by date published.

NEWS from

SALES & MARKETING

  • The Sales Challenge

    Bill Farquharson

    Confidence. The Sales Aphrodisiac

    By Bill Farquharson | August 19, 2014

    Some top salespeople have natural abilities that others don’t, thus allowing them to succeed. It’s not fair but it’s true: there is a sales gene. One trait, however, is within your control to display and it is the subject of this week’s blog by Bill Farquharson.

  • Success.In.Print

    Kelly Mallozzi

    In Sales, It’s OK to Move the Finish Line

    By Kelly Mallozzi | August 13, 2014

    When you sit down every month and review your numbers, and that chasm keeps getting bigger, not only do you feel bad about it, it will start to lose its meaning. If you are not hitting your sales goals despite your best efforts, I am hereby giving you permission to re-adjust your target.

  • Perception IS Reality

    Ryan Sauers

    Keep it Simple—and KISS!

    | August 19, 2014

    You've probably heard the acronym KISS (Keep it Simple, Stupid), right? In this blog, Ryan Sauers tells us how this can relate to all of our communications. Here are five things you should do to ensure your communication is effective and clear.

  • SpeakingDIRECT

    Summer Internships Deliver Opportunity, Valuable Experience

    August 15, 2014

    Summer internships: an opportunity to gain real-life work experience that college students covet. It makes you more marketable and gives you invaluable knowledge and skill sets. Many want one, some even need one, but finding one […]

  • Dreaming in CMYK

    Dreaming in CMYK Swag?

    August 15, 2014

    About 8 years ago, I had the opportunity to serve as the art director for a screen printer as I finished up my years at Ball…

  • DME Marketing Blog

    Meet our Team: Anna Hutton

    August 15, 2014

    We want to start a monthly Spotlight Series that introduces our readers to a member of our team. Over time, you will get to know players from each of our departments and gain a well-rounded view of who our clients interact with on a daily basis. This month we are featuring Anna Hutton, DME graphic […] The post Meet our Team: Anna Hutton appeared first on DME Delivers. DME Delivers - a Direct Marketing Agency

  • Walsworth's Insights on Print, Digital Publishing and Content Marketing

    The Growth of Magazine Apps | Part Four – Digital Ad Engagement

    August 18, 2014

    If you don’t think people pay attention to your digital magazine ads, it’s time to think again. Digital ad engagement is the fourth part of our four-part series on the growth and influence magazine media apps are having with readers. Our series touches on notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the fourth part showcasing how effective digital ads can be. Digital Ads vs. Print Ads When it comes to noticing ads in a magazine, equal numbers of consumers are prone to noticing both digital and print. When it comes to taking action, however, digital ads ... Read more The

  • printing.evolved.

    Which Social Media Site is Best for YOUR Business?

    March 11, 2014

    Facebook, Twitter, LinkedIn, Pintrest, Google+, Instagram and many many more. You have heard of all of them but how can they increase sales for your business? Well the answer is not so clean-cut, it depends on each individual business and the services and/or products you sell. Whether it’s only one social media site or all […] The post Which Social Media Site is Best for YOUR Business? appeared first on Printing. Evolved..

  • Press Perspectives

    The Resilience of the Printed Magazine Explained

    August 18, 2014

    Pat Henry of What They Think recently interviewed CDS Global’s Malcolm Netburn about the magazine industry. His aim was to get Netburn’s take on why the magazine industry is so resilient, with hundreds of new launches happening in a time when the industry is facing huge...

  • Paul Castain's Sales Playbook

    Stop Looking Solely For “Pain” With Your Prospects

    August 18, 2014

    From the beginning of time, we were taught that we have to uncover the “pain”. So, being the good law abiding aspiring sales rock stars that we are, we put all this artillery fire on searching for pain . . that may or may not be there! I see two flaws to this logic. 1) If there isn’t any [...]

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